MARKETING
Marketing Strategies for Business Expansion
There is no effective strategy if you do not know the potential of the company interested in expanding its activities and the market in which it operates. Working with marketing means to develop the analysis of consumer and business needs, determining the market size, the evolving trend of demand, the characteristics of consumers and the degree of competitiveness of the product. This is why it is important to choose the segment or segments that the company wants to serve, and to map the consumer perceptions to which the company refers. This is the only way to analyse consumer perceptions and assess the gap between competitors. This is where reputation is created, through communication actions via the media to amplify the spread of one’s message and direct it towards the target audience. These operations make it possible to identify a development strategy capable of seizing the market opportunities, valuing the resources and skills of the company, which guarantee an advantage in competition with other companies.
SET-UPS
Integrated Design of Exhibition Spaces
To design the space in the best way. Use the most suitable materials. Design an effective overall architecture. A careful and linear aesthetic, supported in any case by specific technical characteristics and the knowledge of the exhibition content, both of the industrial site and of the territory that hosts it. To offer an optimal arrangement of the exhibition space and a harmonious balance between the creative and the functional and operational aspects. A complex of operations managed through the integration of numerous specialized skills. A complete organization to design, implement and monitor the various stages of the exhibition, museum, concert, congress, large spaces, advertising installations. Global support, starting with creative design to deliver a defined product and ongoing support. An effective synthesis between the image and the result. Application of a single methodology, resulting from a process of integration between different points of view and approaches that learn to dialogue.
INTERNATIONALIZATION
Marketing Strategies for Business Expansion
Bring Italian companies to emerging markets, increasing and improving their competitiveness abroad. Provide highly competent and sector-specific business support to assist companies in finding customers and building business networks. Provide comprehensive assistance for all stages of the process, from analysing new markets to checking on the commercial reliability of partners. To strengthen the capacity of companies to plan and implement integrated and sustainable intervention projects, with a medium-long term perspective, aimed at developing initiatives aimed at promoting commercial and industrial penetration, Through the implementation of international promotion projects involving a complex set of actions. From participation in fairs to the search for partners, from the management of common service centres to the organization of showrooms, from the search for subcontractors or technological partners, to the improvement of the quality and efficiency of internal production processes, The establishment of joint ventures or commercial or industrial cooperation agreements.
